In 2025, the rise of B2B SaaS makes it more competitive, SaaS companies must constantly build authority, trust, and organic visibility. One of the most effective ways to achieve this is through link building, and among all strategies, email outreach remains the backbone of scalable, white-hat link acquisition.
But let’s be honest, SaaS founders, marketers, and SEOs face unique challenges: niche audiences, technical products, long sales cycles, and skepticism from link prospects. That’s why tailored outreach templates make all the difference.
In this article, we will share with you the ultimate and most comprehensive guide to link-building outreach email that covers:
- Why link building is crucial for SaaS
- Common outreach challenges
- Key components of a successful SaaS outreach email
- 7 proven outreach email templates (with use-case examples)
- Bonus: follow-up sequences and tips
Why SaaS Companies Need Link Building
Link building remains crucial in SEO performance and has become the most important factor in website SEO optimization to enhance website visibility on search engines. 92% of top-ranking pages have at least one backlink.
Backlinks act as votes that help search engines’ algorithms determine which sites should rank higher. Latest data studies show that websites with a strong backlink profile rank 40% higher than those with only good on-page SEO.
However, links are not created equal; building links from low-quality and spammy sites will harm your website ranking and SEO. Unless you need to establish an ethical white hat link-building strategy to ensure your link-building effort is sustainable and grows.
Focusing on building links from authority niche-relevant websites in your industry helps your website gain authority and boost its ranking.
Here are some reasons why a SaaS website needs backlinks:
- Organic Growth: High-authority backlinks help you rank for competitive keywords like “project management software” or “CRM for small businesses.”
- Thought Leadership: Links from reputable sites enhance brand credibility.
- Customer Acquisition: Ranking high in SERPs drives trial signups and demo bookings.
- Funding Visibility: Investors often search for your domain on Google. Strong backlink profiles create confidence.
Common Link Building Challenges for SaaS
There are several common link-building challenges that SaaS founders, marketers, and SEOs may face while doing link-building for a SaaS website, such as implementing general link-building tactics, hard to explain in a cold email, etc.
Below are the common challenges you may face while doing link-building tasks for your SaaS website:
- Niche relevance: General link-building tactics often don’t work in SaaS verticals.
- Product complexity: Hard to explain in a cold email.
- Overused tactics: Generic templates get ignored or flagged as spam.
- Lack of personalization: Recipients can tell when you don’t know their site.
What Makes a Great SaaS Link Building Email?
When it comes to considering a great SaaS link-building email outreach, we need some measurable factors to determine how great your email outreach for SaaS link building is. Cold and personal email outreach is a game-changer in your outreach campaign.
Relevance and trustworthiness are the factors determining email outreach success in 2025, says Huntor.io.
To stand out in crowded inboxes, every email should be:
- Relevant – Personalized to their site, niche, or recent content.
- Value-Driven – Offers something useful (e.g., a great resource, mutual benefit).
- Clear & Concise – No fluff. Make your ask obvious.
- Respectful – Not pushy. Polite and easy to reply to.
- Optimized for Mobile – Most emails are read on phones.
7 Incredible Link Building Outreach Email Templates for SaaS
Template 1: Resource Link Request
Use Case: You published a helpful guide or tool and want it added to an existing resource page.
Subject: Quick heads-up: useful [TOPIC] guide
Body:
Hi [Name],
I came across your [page/post] on [Topic] at [Website], and I appreciated the resources you listed — super useful!
We just published a guide that your audience might find helpful: [Title of Guide] — [URL]. It’s been well-received by [X audience] and goes into [unique value].
If you think it’s a good fit, we’d be honored if you considered adding it to your list.
Either way, keep up the great work!
Best,
[Your Name]
[Company Name]
[URL]
Template 2: Broken Link Outreach
Use Case: You found a broken link on their site and suggest replacing it with your content.
Subject: Found a broken link on [Their Page Title]
Body:
Hi [Name],
I was browsing your post on [Topic] and noticed a broken link to [Old Resource/Page Name]. Thought you might want to update it.
We recently published a similar (and up-to-date) piece here: [URL]. If you’re updating the page, feel free to include ours — it might be a good replacement!
Let me know if you’d like a quick summary.
Thanks,
[Your Name]
Template 3: Skyscraper Technique
Use Case: Your content is better than what they’re linking to.
Subject: Better resource suggestion for [Post Name]
Body:
Hi [Name],
I saw you linked to [Competitor’s Resource] in your [Article Title]. It’s a solid post!
We’ve recently published a more in-depth, updated version here: [URL]. It includes [mention key upgrades: data, visuals, case studies, etc.].
Would love to hear what you think — might be worth swapping in?
Cheers,
[Your Name]
Template 4: Mention Outreach
Use Case: You mentioned or featured them in your content.
Subject: You’re featured in our latest guide on [Topic]
Body:
Hi [Name],
Just wanted to give you a heads-up that we included your [tool/blog/post] in our new guide: [Title + URL]. Thanks for the inspiration!
If you think your audience would find it valuable, feel free to share or even link to it.
Appreciate what you do.
Best,
[Your Name]
Template 5: Round-Up Outreach
Use Case: You’re publishing an expert round-up and want their contribution or link.
Subject: Quick input for a SaaS expert roundup?
Body:
Hi [Name],
I’m putting together a round-up post featuring SaaS experts on [Topic], and I’d love to include your thoughts.
Would you mind answering this one question: [Insert Question]? We’ll include a link back to your site.
Deadline is [Date] — let me know if you’re in!
Thanks,
[Your Name]
Template 6: Guest Post Outreach
Use Case: You want to contribute high-quality content to their blog.
Subject: Guest post idea for [Site Name]
Body:
Hi [Name],
Big fan of your blog — loved your piece on [Article Title]!
I’d love to contribute a guest post to [Website]. Here are a few topic ideas tailored for your audience:
- [Idea 1]
- [Idea 2]
- [Idea 3]
Let me know if any stand out, and I’ll send a brief outline.
Thanks,
[Your Name]
Template 7: HARO + Outreach Hybrid
Use Case: You used their quote or stats in your article and are notifying them.
Subject: Your quote featured in our new SaaS post
Body:
Hi [Name],
We recently quoted your insights from [Source] in our new article: [Title + URL]. Appreciated your perspective on [Topic] — it added a lot of value.
If you’d like to share it with your audience or even link to it, that’d be amazing. Either way, just wanted to say thanks!
All the best,
[Your Name]
Bonus: Follow-Up Email Example
Subject: Just following up (quick note inside)
Body:
Hey [Name],
Just checking in to see if you saw my previous note about [Topic/Email Purpose]. Understand if now’s not the right time — just wanted to make sure it didn’t get buried.
Thanks again!
[Your Name]
Final Tips for SaaS Outreach Success
- Use tools wisely: Platforms like Hunter, Instantly, or Mailreach help automate without spamming.
- Track everything: Use UTM parameters and monitor replies, open rates, and conversions.
- Follow up (but don’t nag): 1–2 polite follow-ups are usually enough.
- Keep improving: Test subject lines, send times, and CTAs.
- Avoid mass-blasting: Quality > quantity. A well-researched list converts better.
Conclusion
Email outreach is not dead, it’s evolving. For SaaS companies, it’s a goldmine when done right. With personalized, strategic, and well-timed link-building emails. You can earn backlinks that move the SEO needle and grow your brand authority.
Use these templates as a foundation. Customize them. Test them. And most importantly, build real relationships, not just links.
Want pre-written SaaS link-building email sequences or tools to automate this process? Reach out to hello@linkempire.io, We help SaaS brands scale their backlinks, the smart way.