Are you looking for the best link-building tools for your link-building prospecting? Link-building remains crucial in SEO while search engines still use link signals to determine website authority and content quality.
However, link building isn’t as easy as it used to be. Since Google keeps updating its algorithms year after year this makes link-building harder.
You need to develop outstanding link-building strategies to stay ahead of your competitors, which help you gain high-quality backlinks to build your website authority and sustainable growth for your business with SEO.
When it comes to link-building, link-building tools are the things that you can’t overlook in simplifying your link-building process and making your link-building workflow much easier, which can save you a lot of time.
In this article, I will walk you through the over 20+ best link-building tools to help your link-building prospecting, competitor backlink profile analysis, building outreach campaigns, finding prospecting emails, and much more…
What Is Link-Building Tool?
The link-building tool is a type of software that helps you streamline your link-building process, by offering a wide range of features in place to save you time in finding link-building opportunities.
Link building will help you analyze your competitor’s backlinks profile, find building opportunities, provide link quality metrics, website authority, and much more!
So let’s move on to the list of link-building tools….
20+ Must Use Link-Building Tools
There are a lot of backlink tools on the market and they have unique features and use cases to make them stand out from each other. Anyway, if you’re looking to find the best link-building tools to help you streamline your link-building task.
These are the top twenty link-building tools you should try to speed up your link-building process, improve your link-building capacity, reach your target, and save you so much time.
In this article, we have covered all types of tools that are involved in link-building, from link management, finding prospecting email tools, competitors analysis, relationship building, and more…
1. Ahrefs
Ahrefs is the best link-building tool on the market – the tools offer the crucial link-building features that fit your needs, with Ahrefs you’ll get access to a huge backlink database, competitor links profile analysis, domain rating, UR rating, and more…
Ahrefs web crawler (AhrefsBot) is actively crawling 24/7 which leads this platform to significantly, accurately, and up-to-date backlinks with a huge database of 33PB HDD storage, 378PB of SDD, 660K CPU cores, 4PB RAM, and 4300PB servers. These make Ahrefs a seriously big data SEO platform in the world.
A survey by Authority Hacker shows that 55.5% of link builders prefer Ahrefs as tools for their link-building.
If you’re looking for the best link-building tool that provides in-depth backlink information with huge backlink data, Ahrefs is the best link-building tool you ever need.
If you’re looking for the best SEO and link-building tool Ahrefs is the best fit for you because it provides every aspect of SEO optimization you ever need.
- Best for: Comprehensive backlink analysis
- Key Features:
- Extensive backlink database
- Competitor backlink analysis
- Broken link identification
- Content gap analysis
- Why Choose It: Ahrefs is one of the most robust SEO tools, offering detailed insights into backlink profiles, helping you identify link-building opportunities by analyzing competitors and tracking the effectiveness of your efforts.
2. SEMrush
SEMrush is another popular marketing platform and link-building tool in the world, according to the DemandSage statistics, the SEMrush SEO platform has a database of over 25 billion keywords and over 40 trillion backlinks.
The statistic also shows the platform has reached 108000 paying customers worldwide, while 1,141,000 are free customers.
As of 2024, SEMrush has 1,149,000 active users worldwide, which has increased to 251,000 users in the past year.
As following stats show us that this SEO platform is really useful and helpful to many users, marketers, website owners, bloggers, and SEOs in this digitalization landscape.
This SEO platform offers a wide range of SEO and marketing features to help you enhance your business online presence, drive more traffic to your website, and get more leads and sales.
With a huge number of backlinks databases, this tool will help your link-building task quicker, which allows you to discover and analyze your competitor’s backlinks profile in a short amount of time.
If you are considering choosing the best link-building tool to you use for your link-building campaign SEMrush is a must consideration platform you should use to enhance your link-building and SEO efforts.
- Best for: All-in-one SEO and link-building suite
- Key Features:
- Backlink audit tool
- Link-building outreach tool
- Competitor backlink analysis
- Toxic link identification
- Why Choose It: SEMrush offers a full suite of tools that not only help with link building but also with overall SEO, making it a go-to platform for marketers looking to streamline their workflows.
3. Moz Link Explorer
Moz is all-in-one suite platform for your SEO essential, through a decade of since Moz established the company keep continue growing and their brand still standing on the top rank of the most popular SEO platforms in the industry.
However, Moz still has a huge competitors in SEO industry such Ahrefs, SEMrush, Majestic, and more – Moz’s Link Explorer also critical link building tool for SEO and marketers to use for their linking building prospecting.
The platform also have huge backlink database that stores all of your competitors backlinks which allow you to access to their backlink profiles for finding link building opportunity.
Anyways, If you’re struggling on finding the right link building tool to enhance your link building strategy for boosting your business website online presence through SEO link building, Moz can be the one of the most popular link building tools and SEO platform you can use to for your SEO project.
- Best for: Domain Authority and backlink research
- Key Features:
- Domain Authority (DA) and Page Authority (PA) metrics
- Spam Score analysis
- Backlink tracking and analysis
- Competitive research
- Why Choose It: Moz’s Link Explorer provides a solid foundation for understanding the quality of backlinks pointing to your site and your competitors, focusing on metrics like DA, which many marketers use to gauge link value.
4 BuzzStream
BuzzStream is a popular tool used for managing outreach campaigns, primarily for link-building, PR, and influencer outreach. It helps SEO professionals, digital marketers, and PR teams streamline the process of identifying prospects, building relationships, and tracking outreach efforts.
It is one of the most popular link building outreach tool trusted by thousand of marketers, SEO professional, digital PR team by helping them enhancing their link-build process.
This link-building platform is a critical tool that every marketers, webmasters, and SEO professionals can’t overlook to its features while helps them streamline their SEO link-building efforts.
- Best for: Link-building outreach management
- Key Features:
- Outreach email templates
- Contact management and relationship tracking
- Automated follow-ups
- Link-building campaign tracking
- Why Choose It: BuzzStream excels at managing outreach campaigns, making it easier to build relationships with potential link sources, track conversations, and manage large-scale link-building efforts.
5. Hunter.io
Huntor.io is a popular tools used for finding email address for outreach campaign – the tool has it own specifically features in helping people finding prospect email address for their outreach campaign.
Hunter.io has a wide range of email finding features to helps their users successful in finding prospecting email address for outreach campaign.
This email finding platform also considering as one of the best link-building tools in helping users find more email address and speedup their outreach process.
- Best for: Finding email addresses for outreach
- Key Features:
- Email address search
- Email verification
- Bulk email address finder
- Domain search for all publicly available emails
- Why Choose It: Hunter.io is perfect for those looking to streamline their outreach process by finding and verifying email addresses quickly, ensuring your outreach messages reach the right people.
6. Pitchbox
Pitchbox is an all-in-one link building software for link building publisher, agency, and marketing team who looking to reduce their link building acquisition costs and times to building backlinks.
Pitchbox offers a wide range of link building tools to helps you automate and streamline you link building effort including including prospecting, outreach, email deliverability, communications, negotiations, tracking, reporting, and link monitoring.
- Best for: Automated link-building outreach
- Key Features:
- Automated outreach with personalized emails
- Relationship management tools
- Reporting and analytics for campaigns
- Integrations with tools like Ahrefs and Moz
- Why Choose It: Pitchbox is designed for efficiency, allowing you to automate much of the outreach process while maintaining a personalized touch, which is crucial for successful link building.
7. NinjaOutreach
Ninjaoutreach — The is type of influencer marketing and outreach tool that allows businesses, marketers, and agencies to find and connect with relevant influencers, bloggers, and content creators.
It has a database of influencers in several niches on multiple platforms (great for blogs, YouTube, Instagram) and they also have features that can help track outreach campaigns, email automation and relationship management.
Best for: Influencer marketing and link-building outreach
- Key Features:
- Influencer database with contact info
- Outreach automation
- CRM features for relationship management
- Analytics for tracking outreach performance
- Why Choose It: NinjaOutreach is particularly useful if your link-building strategy involves influencer outreach, helping you discover and connect with influencers in your niche.
8. Linkody
Linkody is a backlink monitoring and tracking tool for SEO professionals, agencies, and site owners. It allows users to track their backlink profile, find their competitors’ links, and monitor lost or gained you links.
- Best for: Simple backlink monitoring
- Key Features:
- Real-time backlink monitoring
- Competitor tracking
- Spam link detection
- Integration with Google Analytics
- Why Choose It: Linkody is a straightforward tool that focuses on
9. Majestic
Majestic Majestic is a SEO tool and backlink analysis platform that is best known for its vast link index and unique behind-the-scenes metrics, like Trust Flow and Citation Flow.
It allows users to analyze backlinks, monitor domain authority, and discover link-building opportunities.
The main appeal of Majestic is that it provides a user-friendly alternative to Ahrefs or SEMrush for link analysis, especially for users looking for link-building strategies, or competitive research.
- Best for: Trust Flow and Citation Flow metrics
- Key Features:
- Trust Flow and Citation Flow analysis
- Backlink history checker
- Topical Trust Flow for niche relevance
- Link profile visualization
- Why Choose It: Majestic is unique for its Trust Flow and Citation Flow metrics, which help you understand the quality and influence of your backlinks within specific niches.
10. SEO PowerSuite
SEO PowerSuite is an all-in-one OS based desktop software that provides a robust suite of tools for website optimization, tracking ranks, building links, and conducting site audits.
Unlike cloud-based SEO tools like Ahrefs or SEMrush, SEO PowerSuite is installed locally on your computer, and offers a one-time purchase or subscription-based plan.
- Best for: Comprehensive SEO software with link-building tools
- Key Features:
- Backlink research and audit
- Link management and outreach
- Competitor analysis
- Customizable reports
- Why Choose It: SEO PowerSuite is a budget-friendly option that provides a wide range of SEO tools, including robust link-building capabilities, making it suitable for small businesses and agencies.
11. CognitiveSEO
CognitiveSEO is an SEO and digital marketing toolset that specializes in backlink analysis, site audits, rank tracking, and content optimization.
The tool also aids in link-building, keyword research, and technical SEO, thus enabling businesses/SEO experts to boost website rankings through its actionable insights.
- Best for: In-depth backlink analysis and link audits
- Key Features:
- Unnatural link detection
- Link-building opportunity finder
- Backlink explorer with detailed metrics
- Competitor analysis
- Why Choose It: CognitiveSEO is particularly strong in link audits, helping you identify and disavow harmful backlinks that could negatively impact your site’s SEO.
12. HARO (Help A Reporter Out)
HARO (Help a Reporter Out) is a media and PR platform that connects journalists and expert sources with one another.
It helps businesses, entrepreneurs, and influencers get ink (links) in press and gain backlinks by sharing an expert opinion to journalists who have articles in major publications.
- Best for: Earning high-quality backlinks from media outlets
- Key Features:
- Daily emails with journalist queries
- Opportunities to provide expert insights
- Potential for backlinks from authoritative sites
- Why Choose It: HARO connects you with journalists looking for expert quotes, providing an excellent opportunity to earn backlinks from reputable media outlets.
13. Link Research Tools (LRT)
Link Research Tools (LRT) is a backlink analysis and link auditing tool designed to help businesses, SEOs, and digital marketers manage link-building, identify toxic links, and recover from Google penalties.
Provides extensive link intelligence that is greater than what backlink tools such as Ahrefs or Majestic provide.
- Best for: Advanced link risk management and backlink analysis
- Key Features:
- Link Detox for identifying harmful backlinks
- Competitive link analysis
- Link profile management
- Detailed link metrics and reporting
- Why Choose It: LRT is particularly useful for managing link risk, ensuring your backlink profile is clean and free of potentially harmful links that could lead to penalties.
14. JustReachOut
JustReachOut is a PR and outreach tool that allows businesses, startups, and individuals to reach journalists, bloggers, and influencers in order to earn media coverage and backlinks.
It streamlines the process of PR by offering tools for discovering relevant reporters, pitching stories, and managing media outreach campaigns.
- Best for: PR outreach and link-building
- Key Features:
- Journalist database for PR outreach
- Email pitch templates
- PR campaign management
- Media coverage tracking
- Why Choose It: JustReachOut helps you connect with journalists and bloggers, making it ideal for those looking to build links through media exposure and PR efforts.
15. Monitor Backlinks
Monitor Backlinks is a backlink monitoring and SEO tool that helps businesses, SEOs, and digital marketers track, analyze, and manage their backlink profiles.
Thus, it gives an entry into the new and lost links, the backlinks of competitors, and their backlink quality that helps in optimizing users’ SEO strategy.
- Best for: Simple backlink tracking and competitor analysis
- Key Features:
- Backlink monitoring and alerts
- Competitor backlink tracking
- Disavow tool for harmful links
- SEO performance reports
- Why Choose It: Monitor Backlinks provides a user-friendly interface for tracking your backlinks and those of your competitors, offering real-time updates and insights.
16. Respona
Respona is an AI-assisted outreach and link-builder tool made specifically for businesses, SEOs, and content marketers to automate PR, blogger outreach, and link-building campaigns.
It is an all-in-one tool for email outreach, search automation, and personalization, which you can consider as a manual outreach alternative.
- Best for: Personalized outreach and content promotion
- Key Features:
- AI-powered outreach personalization
- Blogger and journalist database
- Content promotion and link-building campaigns
- Automated follow-ups
- Why Choose It: Respona integrates content promotion with link-building outreach, using AI to personalize pitches, making it easier to secure high-quality backlinks.
17. OutreachPlus
OutreachPlus is an email outreach and automation platform built for PR, link building, influencer outreach, and cold email campaigns. This allows businesses and SEOs or marketers to personalize and automate their outreach, increasing response and engagement rates.
- Best for: Outreach campaign automation
- Key Features:
- Email outreach automation
- Personalization options for emails
- Campaign tracking and analytics
- Integration with email platforms like Gmail and Outlook
- Why Choose It: OutreachPlus is focused on simplifying the outreach process, allowing you to manage and automate your email campaigns while keeping the personal touch that is critical for successful link building.
18. URL Profiler
It collects detailed information on URLs, domains, and backlinks on your desktop and can be used as an SEO auditing tool.
It is a tool that helps SEOs, digital marketers, and agencies analyze large sets of data by integrating with various third-party SEO tools.
- Best for: Bulk URL analysis and link prospecting
- Key Features:
- Bulk URL data extraction (e.g., social shares, Google Analytics)
- Backlink and content analysis
- Spam and penalty risk assessment
- Integration with other tools like Majestic and Moz
- Why Choose It: URL Profiler is ideal for those who need to process and analyze large volumes of URLs quickly, providing comprehensive data that aids in link prospecting and content analysis.
19. Raven Tools
Raven Tools is an all-in-one SEO and digital marketing platform aimed at agencies, in-house marketers, and freelancers.
It integrates several sources of data, such as Google Analytics, Search Console and Majestic, to help users with SEO audits, rank tracking, backlink and competitor research and reporting.
- Best for: Multi-functional SEO tool with link-building capabilities
- Key Features:
- Backlink analysis and monitoring
- Site audit tools
- Competitor link tracking
- Reporting and analytics
- Why Choose It: Raven Tools offers a range of SEO tools, including link-building features, making it a solid option for agencies and businesses looking for an all-in-one solution.
20. BuzzSumo
BuzzSumo is a tool that helps marketers, SEOs, and content creators find trending topics, analyze competitors, and monitor brand mentions.
It’s commonly used for content marketing, influencer outreach, and competitive research.
- Best for: Content discovery and influencer outreach
- Key Features:
- Content analysis and trending topics
- Influencer identification and outreach
- Backlink tracking for specific content pieces
- Social media engagement analysis
- Why Choose It: BuzzSumo is excellent for discovering content that earns links and identifying influencers who can amplify your reach, making it a valuable tool for both content creation and link building.
21. Answer The Public
Keyword and content research tools like AnswerThePublic are great for marketers, SEOs or content producers who want to see what questions, topics and search query people are typing in.
It allows you to visualize keyword data according to autocomplete suggestion from Google and Bing.
- Best for: Content ideas for linkable assets
- Key Features:
- Question-based keyword research
- Content idea generation
- Data visualization of search queries
- Integration with other SEO tools
- Why Choose It: AnswerThePublic helps you discover what your target audience is asking, providing valuable insights for creating content that naturally attracts backlinks.
Conclusion
Link building helps you streamline your link-building process, finding the best backlinks tool is crucial for your link-building strategy because it helps you speed up your link-building task, fit your needs, and improve your link-building capacity.
We’ve covere0d all types of link-building tools that will fit your needs in your link-building task, However, choosing the right tool for your link-building campaign depends on the link-building feature you desire.
