Not sure how to get backlinks for your SaaS company to build Google trustworthy and get a higher ranking on the SERPs?
Here are the 20+ strategies that help you get more high-quality backlinks to your SaaS company, and increase site authority that help your site get a higher ranking on Google.
If you’re unsure about what is SaaS Link building and why you need backlinks for your SaaS business website – Let’s take a look at a quick overview of it below.
What is SaaS Link Building?
SaaS (Software as a Service) link building refers to a process and strategies used to acquire backlinks from other relevant high-authority websites in your industry to your SaaS company website.
The goal of acquiring backlinks from other websites to yours is to improve your website ranking on Google and other search engines.
Google considers backlinks as one of the ranking factors to measure the site’s authority and how trusted that website is for Google to rank.
So the more high-authority and high-quality backlinks you will get to your SaaS website, the more authority and trustworthiness in Google’s eyes the better ranking position and traffic you will get from Google.
Why is SaaS link building important?
SaaS (Software as a Service) link-building is crucial for several reasons, primarily related to enhancing online visibility, and credibility, and ultimately, driving organic growth.
Here’s a detailed breakdown of why SaaS link-building is important:
- Improved Search Engine Rankings: Quality backlinks signal trust and authority to search engines, boosting rankings.
- Increased Organic Traffic: Higher rankings and referral traffic from reputable sites drive more visitors to your site.
- Brand Exposure and Awareness: Links from authoritative sources enhance brand visibility and credibility.
- Building Relationships and Networking: Link-building fosters industry connections and potential partnerships.
- Content Promotion and Lifecycle: Quality backlinks extend the relevance and reach of your content.
- Competitive Advantage: A strong backlink profile helps you outrank competitors and creates a barrier to entry for new ones.
- Enhancing User Experience: Encourages the creation of high-quality content and links to valuable resources, improving overall user engagement.
SaaS link building is a multifaceted strategy that enhances search engine rankings, drives organic traffic, builds brand awareness, and establishes industry authority.
By consistently earning high-quality backlinks, SaaS companies can achieve sustainable growth and maintain a competitive edge in their market.
What makes the "Perfect" backlinks?
There are key factors that you need to focus on when building links for your SaaS website to make it a perfect backlink and long-term SEO success, those include:
- Place link in content backlinks
- Relevance and Trustworthiness linking website
- Relevance anchor text
- Relevance anchor text
- Do-follow tag
- link building process consistency
Considering building links following these things you’ll see the improvement of your site’s authority and traffic.
Link Building vs. SaaS Link Building: What The Difference?
Link building is a fundamental SEO strategy for any website. It involves acquiring backlinks from other websites to your website. These links act like “votes” of trust and credibility in the eyes of Google, ultimately boosting your website’s ranking on the SERPs.
But for SaaS companies, link building takes on a specific flavor. Here’s how SaaS link building differs from the general practice:
- Focus on Quality and Relevance: Regular link building often prioritizes the sheer quantity of links. SaaS link building, however, emphasizes quality and relevance. Since your target audience is specific (businesses needing your software), getting linked on industry blogs and publications holds far more value than random websites.
- Content is King (and Queen): SaaS companies have a unique advantage: their product can be a content creation powerhouse. Case studies, user data reports, and informative blog posts showcasing your expertise establish you as a valuable resource. This high-quality content naturally attracts links from relevant websites.
- Building Relationships: Link building for SaaS is more about building long-term relationships with influencers in your niche. Partnering with bloggers, journalists, and industry leaders can lead to organic link placements and brand awareness within your target market.
- Focus on Authority: Not all links are created equal. In the SaaS world, links from other reputable SaaS platforms carry more weight than links from generic content sites. These “industry votes” demonstrate your software’s value and trustworthiness within the market.
By refining your link-building approach for these specific aspects, SaaS companies can leverage the power of SEO to attract their ideal customers and establish themselves as leaders within their industry.
10+ SaaS Link Building Strategies To Get High-Quality Backlinks
We’ve collecting the most valuable strategies for SaaS link building to helps you land both high-quality and authority backlinks for your SaaS company website.
1. Unlinked Brand Mentions
Finding a website that mentions your brand but doesn’t link to you can be a great method to earn quality links to your SaaS website.
Unlinked brand mentions link building is about reaching out to the website owner or content author who has mentioned your brand but doesn’t link to you by kindly asking them to place the link back to your website.
Here’s an example of Ahrefs, where it got mentioned in the article but the website owner or author doesn’t include a link to them.
The best way to help you find the websites mentioned in their article, you set Google News alerts to find websites written about you and check out whether they include links to you or not.
Research the author’s contact information, reach out to them via email or on social media platform, and kindly ask them to place a link to back your website.
2. Guest Post
Guest posting (also known as guest blogging) is one of the best link-building strategies that still plays an important role in SEO and link-building.
This link-building method will give several benefits such as referral traffic, niche relevant sites, authority, and quality backlinks.
Research for the websites in your niche that allow you to publish guest post articles, find the site owner’s contact information, and reach out to them for guest post opportunities.
While guest posting is so important for your SEO link building, there are some crucial factors you should be focusing on to ensure it works great for your SEO performance and long-term SEO success.
Here are the key factors you should focus on:
- Niche-relevant websites.
- High quality and authority.
- Have good traffics
- Get do-follow backlinks
- Ensure in-content link
3. Link Insertion
Link insertion link building strategy refers to the backlink that you’ll get from the existing blog content from the most relevant websites in your industry.
This strategy involves building relationships with other bloggers, site owners, and influencers in your niche to get your link inserted.
Getting backlinks from existing blog articles for your SaaS website will help you boost your website authority, get a higher ranking, and drive more organic traffic from search engines.
The link insertion strategy can also drive your referral traffic from those websites where you have inserted the link.
There are also some factors you should do while focusing on link insertion strategy and it’s so important for your SEO efforts and long-term success.
Here are some factors you should be focusing on:
- Content Match: Make sure the website you’re getting a link from has content relevant to your own. Links from irrelevant websites won’t be as valuable and might even be penalized by search engines.
- Target Audience: Consider if the website’s audience is similar to yours. Links from sites that attract a relevant audience are more likely to drive qualified traffic to your site.
- Website Reputation: Look for backlinks from websites with a good reputation and established authority in your niche. Links from high-quality sites will pass on more “link juice” to your website, boosting your search engine ranking.
- Spam Score: Avoid websites with a history of spammy practices. These can hurt your SEO efforts.
- Organic Integration: The link should be inserted naturally within the content, not forced or disruptive to the flow of the text. Readers shouldn’t feel like they’re being sold something.
- Anchor Text: Use relevant keywords as anchor text, but avoid keyword stuffing. Focus on a natural distribution of anchor texts.
- Link Diversity: Aim for a variety of backlinks from different websites. Having a large number of links from a single domain can appear unnatural and raise red flags with search engines.
- Long-Term Approach: Building backlinks takes time and effort. Focus on creating a sustainable link-building strategy that prioritizes quality over quantity.
4. Broken Link Building
Broken link building is another best SaaS link building strategy to acquire high-quality backlinks from high-authority websites to yours.
This link-building method is a tactic for finding the broken link on the website in your target niche. If a website removed the live blog article that got a link from the other website, this is a broken link.
For example, if website A link to the website B's article and website B removed that article from their site then website A has a broken link.
If you notice this during your link prospecting, Reach out to the site owner and suggest replacing it with your relevant content.
This tactic builds valuable backlinks, though keep in mind it sometimes requires fresh, high-quality content creation and it’s time-consuming.
Link insertion offers several key benefits for your SEO efforts:
- High-Quality Backlinks: You can potentially acquire backlinks from established websites that already have good domain authority. This can significantly boost your own site’s credibility and ranking potential.
- Faster SEO Benefits: Compared to creating new content for guest posts, link insertion can yield results quicker because you’re leveraging existing, indexed content.
- Cost-Effective: Link insertion outreach can be cheaper compared to other link-building methods.
5. Free Tools
Creating a valuable free tool can be a strategic way to attract backlinks. When you make a helpful and well-designed free tool, people are more likely to find it useful and integrate it into their workflow.
This can lead to them mentioning your tool on their website or blog, often with a backlink, so it can help you generate high-quality backlinks that boost your website’s creditability and authority.
However, your free tools should be unique, high-quality, and better than your competitors that already exist. So, ensure yours offers a unique value proposition and exceptional user experience.
Here is the proof example of Ahrefs free backlink checker tool.
Ahrefs offers a free backlink checker tool that allows users to check website backlinks for free, It’s a super useful tool for people to check their website backlinks analysis without paying to use.
By offering this free tool Ahrefs earns 73 backlinks from 54 different domains with a good domain authority for just this free tool alone. This backlinks data can be changed in the future from the date we released this article.
So are you ready to offer free tools on your SaaS business website? Create free tools that are useful for your target audience and offer them valuable features.
6. Infographics
Infographics are a great way to earn backlinks if you create them strategically. Creating a high-quality topic relevant to your niche infographic, and ensuring the information is accurate, well-researched, and visually engaging can lead to backlinks attraction.
While providing a valuable and high-quality infographic to the audience, people find it useful and valuable which leads them to share yours on their website and blog article.
But to earn backlinks from your infographic you need to have a strategy for your link building with your infographic.
Here are the tips:
- Embed Code for Easy Sharing: Make it easy for others to embed your infographic on their websites by providing an embed code.
- Social Media Power: Share your infographic on social media platforms like Twitter, Pinterest, and LinkedIn to reach a wider audience.
- Infographic Directories: Submit your infographic to relevant infographic directories to increase its visibility.
But as we have mentioned earlier creating high-quality and valuable infographics is the key to attracting links, so you have to keep this in mind while creating the infographic.
Here are some tips to craft a stellar infographic:
- Compelling Content: Focus on a topic relevant to your niche and audience. Ensure the information is accurate, well-researched, and visually engaging.
- Design Matters: Make it visually appealing with clear layouts, high-quality graphics, and a consistent color scheme. Readability is key!
- Data is King: If possible, incorporate data and statistics to add credibility and make your infographic more informative.
- Source it Right: Always cite your sources for data and information. This builds trust and encourages backlinks from those sources.
By creating a high-quality infographic and implementing a strategic outreach plan, you can significantly increase your chances of earning valuable backlinks.
Remember, earning backlinks takes time and effort, so be persistent and keep creating valuable content.
7. Image Credit
Another interesting SaaS link-building strategy is to see who has used your images on their website and ask them for the image credit in the form link.
This strategy involves creating an email outreach for your link prospecting to the website owner who has used your image on their website.
Here is really useful image credit email outreach template:
Hi, My name is [Your Name] and I represent [your company] company. We have noticed that you have used one of our picture in your article. [There article link].
Here is a link to the article with this picture: [Your article link].
I understand that you have found it on the web, but it would be great if you give a credit to: [Your website url]
Thanks in advanced!
Regards,
[Your name]
This link-building tactic will help you acquire high-quality backlinks from authoritative websites in your niche, boost your website’s SEO performance, and increase its search ranking.
8. Testimonials
Testimonial is another amazing SaaS link-building tactic that gives good backlinks to your SaaS website.
Link-building from testimonials is the strategy involved in writing a good review and feedback about the software or service you have used.
As good testimonials and reviews are useful for online businesses in building trust with new customers, it’s a great opportunity for you to gain authoritative backlinks by providing good testimonials to those business.
Testimonial link building offers several advantages for your website’s search engine optimization (SEO) and overall brand credibility. Here are some of the key benefits:
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Enhanced SEO: Search engines like Google consider backlinks a sign of trustworthiness and authority. When a reputable website in your niche links back to your site with your testimonial, it gives your SEO a boost and can potentially improve your search ranking.
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Increased Brand Credibility: Testimonials act as social proof, demonstrating to potential customers that your products or services are valuable. Seeing positive feedback from real customers on another website increases trust and credibility in your brand.
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Greater Brand Awareness: By having your testimonial displayed on another website, you gain exposure to a new audience. This can broaden brand awareness and attract more visitors to your site.
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Cost-Effective Strategy: Compared to other link-building methods like guest posting, testimonial links require less effort and content creation. Testimonials are typically short and to the point, making them a more efficient way to acquire backlinks.
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Strengthens Relationships: The process of providing testimonials can foster positive relationships with other businesses in your niche. This can open doors for future collaborations and partnerships.
So to land high-quality backlinks from authoritative website with this tactic you have to reach out to the software or service provider you’re currently using and ask them whether they allow you to provide testimonial – and try to negotiate for link in exchange!
So, how many software or service do you use for your SaaS business? why don’t you get started on your testimonials link-building strategy today!
9. Podcasts
There are over 2 million podcasts in estimated that mean no matter industry you’re in, You always still have opportunity to find the most relevant to become a guest.
The most important is that many of these podcasts also represent great link building opportunity. So let’s understand about podcast link building…
Podcast link-building is strategy where you pitch yourself to became a guest in form of getting backlink from the episodes page.
Podcast link-building strategy is not only provide you a good backlink from high-quality and authoritative website but it also offers a bunch of advantage:
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Reach new, engaged audience: Podcasts tap into a distinct audience segment compared to traditional content. By appearing on relevant podcasts, you can connect with a fresh group of potentially interested listeners.
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Boost authority and expertise: Being featured on podcasts strengthens your credibility within your field. Listeners perceive you as a thought leader with valuable insights to share.
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Increased brand awareness: Podcasts provide exposure to a wider range of people. The more you appear as a guest, the more familiar listeners become with your brand.
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Establish thought leadership: Podcasts allow you to showcase your knowledge and expertise on a specific topic. This can position you as a leading authority in your industry.
Target relevant podcasts and you’ll significantly increase your chances of landing a high-quality links from your industry websites.
10. Roundups
Expert roundups are blog posts featuring insights from industry experts on a specific topic. They offer valuable content and networking opportunities.
Using this link-building strategy will help you acquire high-quality backlinks from established websites with good domain authority in your target niche to your SaaS website.
There are so many benefits from roundup backlinks, getting links from your roundups not only gives you powerful backlinks but also provides more others to your SaaS business.
Here are why you want backlinks from roundups:
- Traffic Boost: Featured content reaches new audiences.
- SEO Power: Backlinks from relevant sites improve search ranking.
- Networking Perks: Connect with industry influencers.
However, to get success featured in the roundups blog post, requires some techniques for your roundup link-building strategy to land high-quality links for your SaaS website.
Here’s the recipe for backlink success with roundups:
- Target the Right Roundups: Search for “[your niche] + expert roundup” to find relevant opportunities.
- Content is King: Create high-quality, informative content that stands out.
- Personalized Pitch: Don’t spam! Craft an email explaining how your content complements their roundup theme and benefits their audience.
- Build Relationships: Focus on genuine connections with the experts, not just backlinks.
Expert roundups are another good SaaS link building strategy that helps you land good backlinks from high-authority websites. Which significantly boosts your own site’s credibility and ranking potential.
While backlinks are a potential benefit, getting them from every roundup is unlikely. But by focusing on quality content and genuine outreach, you’ll gain valuable exposure, build connections, and potentially score those backlinks. Think of it as a win-win!
11. HARO (Help A Reporter Out)
Help A Reporter Out (HARO) link-building is a tactic of getting backlinks from media websites, this link-building strategy become the most popular and loved among SEO professionals.
With HARO link building, you land high-quality backlinks from some of the world’s most popular websites.
With HARO you can acquire backlinks from websites like Forbes, The New York Times, The Wall Street Journal, and Mashable.
These are just a few news sites we mention as an example but there are tons of world best-know websites you can acquire links from with HARO.
However, to successfully secure backlinks from those popular websites, you need a standout pitching formula to get your answer featured in those website articles.
Here are some key tips to craft a winning HARO pitch:
- Target relevant queries only: Be the perfect fit for the journalist’s needs.
- Respond fast & keep it short: Be the first with a concise and informative pitch.
- Answer directly, sell the story: Provide valuable insights, not self-promotion.
- Research & personalize: Tailor your pitch to the journalist and their audience.
- Follow instructions, proofread, and strong bio: Show professionalism in every detail.
Following these tips will significantly increase your chances of landing a HARO mention and boost your credibility as an expert.
12. Statistic
Sharing industry statistics content on your website is another interesting tactic for SaaS link-building, the statistic usually acquires high-quality backlinks from the world’s most popular websites.
Here are the real examples from Social Sheperd.
They have created 24 Essential Digital Marketing Statistics You Need to Know in 2024 articles and provide useful and insightful data about digital marketing stats, through this article they acquire 174 backlinks from 141 websites.
These are excellent backlinks pointing to Social Sheperd, which impacts their website’s search ranking and authority.
Statistic link-building strategy is another impressive link-building tactic that SaaS SEO professionals can’t overlook.
Creating a thorough and insightful data statistic article about your industry can land you lots of high-quality backlinks, boosting trustworthiness, which help you drive insane ranking and traffic.
13. Product Embed
Product embed backlinks are create when your user embed one of your product on their website. For example: at Typeform people can create from and embed them on their website.
Also include link back to Typeform form builder page which can help them boost its ranking.
Find the way and optimize your product for users embeddable to on their website and make sure to include “Powered by” with the backlink to your website.
These will helps acquire high-quality backlinks from authority and trustworthiness websites of your users.
Conclusion
Link building is one of the important factors in the growth of your SaaS business, without backlinks your website won’t drive traffic from search engines.
However, in this article we have mentioned all the SaaS link building strategies to helps you acquire high-quality backlinks from high-authority and Google trustworthiness websites.
I hope you find this useful for your link building strategy to acquire links from authority website in your industry. Increase your search ranking, boost your website traffic, and get high conversion rate.
